Audiences that told us exactly who they are.

A consented consumer data marketplace built around verified first-party signal. Self-reported categories, receipt-confirmed purchases, behavioral data refreshed monthly — and dozens of attributes traditional ad platforms can’t credibly reach.

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Pay as you goSurveys, studies and research sessions includedSponsored offers open after the betaNo annual contracts
Segment preview
Illustrative
Active filters · AND
Women 28–38 ×HHI $75K+ ×Shops at Sephora ×Purchased (receipt): skincare ×+ add filter
Matched audience
14,820· 3.4% of base
Composition
28–32
54%
33–38
46%
Urban
71%
What you can target

Data other ad platforms can’t credibly get.

Self-reported by members, confirmed against real evidence, refreshed every month. Six categories of signal — many of them invisible to traditional targeting because brokers can’t see them and inference can’t model them reliably.

Real purchase data

What people actually bought, from the receipts and invoices they upload — not modeled from browsing behavior or lookalike inference.

Example queries
Shopped at Sephora in last 90 days
Bought running shoes in last 30 days
Subscribes to a meal-kit service

Financial profile

Self-reported financial context most platforms can’t access — household income, debt posture, credit profile, banking relationships.

Example queries
HHI $100K+ · primary bank is Chase
Has student loan debt, no mortgage
Holds investment accounts, age 25–35

Life events

Moments where buying intent shifts — captured by the member when they happen, not inferred quarters later from purchase patterns.

Example queries
Recently married · planning a wedding
Planning a move in the next year
Recently retired

Sensitive categories

Health, religion, and other sensitive attributes — usable only when a member has explicitly opted in to that specific category, and only for surveys and research.

Example queries
Manages a chronic health condition
Religious affiliation: Catholic

Behavioral inference

AI-derived signals built from consented inputs and confirmed behavior. Every inferred attribute is confidence-scored and traceable to its source data.

Example queries
Price-sensitive · deal-seeker
Brand loyal in beauty category
Tech early adopter · subscription-heavy
How the data is sourced

Three properties most data products can’t credibly claim.

Every advertiser data company says “real” and “fresh.” We can name the mechanism behind each claim.

Consented

Every signal in every segment is opted in by category. Members grant consent per category, not in a single all-or-nothing bundle, and can revoke any category at any time from one screen.

Mechanism
Per-member consent ledger — the latest grant or revoke wins. Sensitive categories (health, religion, political affiliation) require explicit per-category opt-in but never expire on a clock. No periodic re-prompts.

Verified

Purchase data is confirmed against real evidence — not inferred from browsing behavior or modeled from lookalikes. What people say they bought, we can prove.

Mechanism
Purchases come from receipts and invoices members upload, read and checked before they count.

Fresh

Profiles stay current: members update their answers, and new receipts add real purchase data as they upload them.

Mechanism
Members review and update their own profile; a short monthly check-in only helps them update the same profile fields, and they confirm every change. A segment under 50 people shows only a count, never a breakdown of who is in it.
The platform

Four surfaces, one workflow.

Compose a segment, ask the AI advisor for refinement, activate it as a survey or research session inside Fairly, and slice the broader consented audience when you want to learn what’s there.

Segment Builder
Included

Compose audiences across demographics, financial profile, lifestyle, purchase history, and AI-derived behavioral attributes. Live count and demographic preview as you filter.

AND/OR filter logic
Live audience count as you filter
Activate as a survey or research session — inside Fairly
AI Advisor
Included

Describe your ideal customer in plain language. The advisor queries the live audience and returns proposed segments with reasoning — it counts audiences with real queries and is told never to guess a number.

Grounded in real platform data
One-click open-in-builder
Campaigns
Included

Surveys and focus groups. Pay per response or per seat, depending on the channel. Sponsored offers aren't available during the beta.

Surveys with quotas + census weighting
1:1 interviews and focus groups
Longitudinal studies
Pay as you go — surveys, studies and research sessions included. Sponsored offers open after the beta.
Surveys, longitudinal studies, focus groups, the AI advisor, and the segment builder come with every account. You only pay when you reach people — per response for surveys, per seat for sessions.
Pricing

Pay as you go — surveys, studies and research sessions included. Sponsored offers open after the beta.

No plan fee
Nothing to choose up front.
Every account gets the segment builder, the AI Advisor, surveys, longitudinal studies and focus groups. There’s no plan to choose.
Per campaign
A per-unit cost when you reach people.
Surveys priced per response, research sessions per seat. Card fees are included, and each builder shows the price before you launch.
Design partners receive preferential terms, tailored to each partner. Apply below to start the conversation.
See full pricing
Get started

Tell us about your team.

Choose how you’d like to start. Either way, we review every submission personally and reply within two business days.