Fairly
Press kit

Materials for journalists.

Fairly is a consent-first consumer data marketplace. Users install a browser extension, choose what to share, earn wallet credits from coupons, surveys, and offers, and direct 15% of Fairly's annual profit to a charity they choose — published annually.

Key facts

Quick reference.

The essentials at a glance. For interviews, additional figures, or context not listed here, email [email protected].

15% of annual profit committed to charity — published annually, $0 in a loss year
20 vetted 501(c)(3) nonprofits across 9 cause areas — users select where their share is directed
Consent-first by default — every data category opt-in; sensitive categories require a separate opt-in step
Six earning surfaces: affiliate cash back, paid surveys, sponsored offers, research sessions, receipt scanning, optional email receipt parsing
Browser extension (Chrome / Chromium) + web dashboard + iOS & Android mobile apps
50+ supported retailers at launch — affiliate-tracked cashback when a Fairly coupon is used
Annual charity pool, allocated by user choice — the pool is computed after the fiscal year closes and split in proportion to each user's qualifying activity and the charity they had selected
Boilerplate

Standard description.

Use as-is in articles, write-ups, or briefings. Copy is free to use — no attribution needed beyond crediting Fairly itself.

Standard boilerplate — ~75 words

Fairly is a consent-first consumer data marketplace. Users opt into specific categories of data sharing, earn wallet credits through coupons, paid surveys, sponsored offers, and research sessions, and direct a 15% slice of Fairly's annual profit toward a charity of their choice from a curated list of vetted 501(c)(3) nonprofits. The commitment is calculated on net revenue less operating expenses, is $0 in a year without a profit, and is published each year alongside the figures it was computed from. Learn more at joinfairly.com.

Short version — ~30 words

Fairly is a consent-first consumer data marketplace where users earn from their data and direct 15% of Fairly's annual profit to a charity they choose, published annually.

Source documents

What we publish.

Fairly publishes its charity calculation and privacy practices openly. The full impact report will be available after our first full fiscal year, alongside per-charity disbursement totals. All published documents live at joinfairly.com/impact/[year].

Annual impact report

Year-over-year charity disbursements and the underlying calculation — net revenue, operating expenses, and the resulting pool.

Pending Y1

Charity pool calculation

The year's net revenue, operating expenses, and the 15% pool derived from them, published so the figure can be checked.

Pending Y1

Privacy & consent practices

Public documentation of the consent model, sensitive-data handling, and user data rights.

Available

Media contact.

For interviews, comment, additional figures, or brand assets — [email protected]. We respond within one business day.

Email [email protected]