Press kit

Materials for journalists.

Fairly is a consent-first consumer data marketplace, now in a private beta. Members choose what to share, earn wallet credits from receipts and a monthly check-in — with paid surveys and research sessions as brands join — and direct 15% of Fairly's annual profit to a charity they choose — published annually.

Key facts

Quick reference.

The essentials at a glance. For interviews, additional figures, or context not listed here, email [email protected].

15% of annual profit committed to charity — published annually, $0 in a loss year
20 vetted 501(c)(3) nonprofits across 9 cause areas — users select where their share is directed
Consent-first by default — every data category opt-in; sensitive categories require a separate opt-in step
How members earn in the beta: uploading receipts and invoices and a short monthly check-in; paid surveys and research sessions as brands join
Private beta on iPhone and the web; sign-ups are invite-only for now
Annual charity pool, allocated by user choice — the pool is computed after the fiscal year closes and split in proportion to each user's qualifying activity and the charity they had selected
Boilerplate

Standard description.

Use as-is in articles, write-ups, or briefings. Copy is free to use — no attribution needed beyond crediting Fairly itself.

Standard boilerplate — ~75 words

Fairly is a consent-first consumer data marketplace. Users opt into specific categories of data sharing, earn wallet credits by uploading receipts and taking a short monthly check-in (with paid surveys and research sessions as brands join), and direct a 15% slice of Fairly's annual profit toward a charity of their choice from a curated list of vetted 501(c)(3) nonprofits. The commitment is calculated on net revenue less operating expenses, is $0 in a year without a profit, and is published each year alongside the figures it was computed from. Learn more at joinfairly.com.

Short version — ~30 words

Fairly is a consent-first consumer data marketplace where users earn from their data and direct 15% of Fairly's annual profit to a charity they choose, published annually.

Source documents

What we publish.

Fairly publishes its charity calculation and privacy practices openly. The full impact report will be available after our first full fiscal year, alongside per-charity disbursement totals. All published documents live at joinfairly.com/impact/[year].

Annual impact report

Year-over-year charity disbursements and the underlying calculation — net revenue, operating expenses, and the resulting pool.

Pending Y1

Charity pool calculation

The year's net revenue, operating expenses, and the 15% pool derived from them, published so the figure can be checked.

Pending Y1

Privacy & consent practices

Public documentation of the consent model, sensitive-data handling, and user data rights.

Available

Media contact.

For interviews, comment, additional figures, or brand assets — [email protected]. We respond within one business day.